Duration: 6–8 Weeks | Format: Online/Hybrid | Level: Beginner–Intermediate
Course Overview
This certificate trains learners to use AI to support sales pipelines, content marketing, lead engagement, client communication, and service resolution. It focuses on real use-cases that boost conversions, improve campaign performance, manage client queries, and enhance service delivery productivity.
Learning Objectives
Participants will:
- Build AI-assisted sales campaigns, follow-ups, and lead funnels
- Use AI for content strategy, ad support, and customer communication scripts
- Optimise service desks and query resolution with AI-driven workflows
- Apply AI to CRM, reporting, dashboards, and customer engagement
- Integrate automation tools into existing marketing and service processes
Core Modules
Module 1: AI Sales Fundamentals
- Sales funnel + prompt mapping
- ICP targeting + lead qualification using AI
Module 2: AI for Marketing Content
- Campaign planning with ChatGPT/Bard
- Ad copy, captions, emails, long-form content generation
- AI-driven content calendars & market analysis
Module 3: CRM & Lead Engagement
- AI-supported scripts for calls, WhatsApp, and emails
- Follow-up, negotiation messaging, objection handling
- AI-based reporting & lead status updates
Module 4: Customer Service & Support
- Query resolution frameworks
- SOPs + knowledge base creation using AI
- Ticket response templates & escalation handling
Module 5: Automation Tools
- AI + automation for pipeline workflows
- Zapier/Make: connecting forms, sheets, CRM, follow-ups
Module 6: Real-Time Case Studies
- Funnel execution project
- Service communication system creation
Assessment
- Draft marketing campaign + lead funnel map
- Service response system + escalation flow
- Practical CRM-based messaging or workflow
Tools Covered
ChatGPT / Bard / Copilot, Canva AI, HubSpot/Zoho basics, Notion AI, Zapier/Make, CRM-assisted automation